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The 2009-2014 Outlook for Web Conferencing Services in Latin America |  | Author: Icon Group International
Publisher: ICON Group International, Inc.
Category: Book
Buy New: $325.00
as of 7/30/2010 21:55 CDT details
Seller: Amazon.com
Media: Paperback
Pages: 36
Shipping Weight (lbs): 0.3
Dimensions (in): 10.3 x 8 x 0.1
ASIN: B002LLN6S4
Publication Date: July 29, 2009
Shipping: Eligible for FREE Super Saver Shipping
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Product Description
This econometric study covers the outlook for web conferencing services in Latin America. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries in Latin America). This study gives, however, my estimates for the latent demand, or the P.I.E. for web conferencing services in Latin America. It also shows how the P.I.E. is divided across the national markets of Latin America. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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