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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) |  | Authors: Ann Handley, C. C. Chapman
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.84
as of 2/21/2012 22:27 PST details
You Save: $11.11 (45%)
New (44) Used (25) Collectible (1) from $13.58
Seller: indoobestsellers
Sales Rank: 2118
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 282
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.4 x 1.1
ISBN: 0470648287
EAN: 9780470648285
ASIN: 0470648287
Publication Date: December 7, 2010
Availability: Usually ships in 1-2 business days
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| Also Available In:
| • | Kindle Edition - Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) | | • | Hardcover - Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) 1st (first) edition | | • | Hardcover - Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) 1st (first) edition |
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Product Description
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. - Learn the art of storytelling and the science of journalism
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.
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